you don't go for a walk in order to walk
SubjectRelevant design aspects
Year of publication2014
Authorsarchitecten van Mourik
An assignment is formulated from the ‘why’ and via the ‘how’ to the ‘what’. Prioritising the why prevents the conversation from remaining in a discussion about shape, in which personal preference prevails over the content.
Design assignments are by rule complex or even chaotic in their nature. A complex assignment can be made attainable by subdividing it into multiple difficult assignment and/or by expanding the team with specific knowledge and experience. For an chaotic assignment this works insufficiently so then a concept has to be formulated as a guideline for the design team.