the role of identity in architecture

Architecten van Mourik aims to create value from meaning for people, society and the environment. We prefer to design tailor-made solutions as these designs are better understood and therefore have more value for the user. This quickly leads to discussions about image versus identity and aspiration versus reality. What does identity or image mean and how is this read and understood by people? How has our perception of these subject developed over time and what does this mean for the architecture?

These and more questions are discussed with the intention to better understand the matter and ensure tailor-made solutions for the client.